Exploring Business / Clothing Industry

      Today I read an article about a clothing company named Zara, and a Forbes article about H&M. Zara is a business based out of Spain, the Forbes article says this about Zara "For Zara, reacting to consumer desires is a core component of its competitive advantage." That is how Zara is so successful, they don't worry as much about cost, but rather worry about the speed that they ship new items out at. This is what the Forbes article says about H&M, "H&M is well known for its focus on researching and predicting emerging trends — a function the company staffs both in Sweden and in national offices around the world." Both Zara and H&M are known for their bundles of new clothes that they have every time you walk in the store, but H&M researches and predicts what the newest trends will be over time, and Zara reacts to the customer wants and what they feel at that moment. The thing that separates Zara and H&M from other companies, is the amount of stores they have across the world, and the amount of products that they ship out everyday.


 This is one of Zara's factories, it shows the amount of clothes that they ship out and make a day.